Services included with your OPM Retainer:
Managing your company's online presence has become a full-time job of tedious tasks. Keeping up with the changes to search algorithms, social site updates, and new features. This is where iM Image Marketing can help. Our dedicated staff will learn about your industry and find the best ways to put you in front of potential clients.
Showing up in the top positions when someone is searching for your product or services is an ongoing task of staying ahead of your competition. Google, and other lesser used search engines are constantly making adjustment to their search criteria. We track keywords that are most searched in your industry and make changes to place you toward the top.
Over the last 10 years social sites such as Facebook, Linkedin, Twitter and others have become the go-to news and entertainment source for billions of people and the use continues grow. Keeping your social pages active is vital to your OPM. Google tracks your activity and uses it as one of its ranking measurements. We post a minimum of one post per day and work with you to curate your company's news and info across the platforms that fit you best.
Yellow pages are quickly becoming a relic of the past. Some of the top names no longer deliver them to the doorstep. Having your NAP (name, address, phone) correct across hundreds of general and industry specific directories can make a huge difference in where you rank and how you look on maps. Plus all the new smart home products (Amazon’s Alexa, Apple’s Siri and Google home) look to these listing for answers. We will keep them consistent, validated and up to date with information and images.
Websites need to be an ever changing and expanding library of information. Your customer can enter your site from any page. We want them to be intrigued by what they find and be compelled to find out more about the product and/or services you offer. Ultimately directed to contact you via phone, web forms, chat, or social media. We monitor the traffic and make adjustments, improve content and arrange links to better accomplish this.
Staying in contact with your client list with updates, specials and new products or services is vital to the help of your business. E-mail is still one of the most effective ways to do this. We are able to track open rates and clicks to get the most out of each mailer. Our OPM contract includes one mailing per month to your client database. Additional mailing our available at an additional cost.
One call does it all. At iM Image Marketing, we consider websites and OPM as a fluid process. Like many of our other clients, your business is a living, breathing organism. Things will change, need updated, and reworked. By keeping us on an OPM retainer, we’ll not only proactively fix problems before they arise, and build content for you across your web presence but we’ll be available for other marketing services as well.