iM Image Marketing Blog

I Have a Good Business, Why Should I Worry about Branding?

You have put your heart, sweat, and soul into your business. You have made it your mission, and it has become your life. You pride yourself in your customer service and all the other aspects of your business, so what is this branding stuff all about?

Whether you have a business that carries brands of merchandise or you provide a service of some kind, you already have a brand. It is YOU, it…


Marketing for Small Business (Part 3)

As we were saying in our last blog, (click here if you haven’t yet read it part one or part two), we’re are discussing the 3 main marketing concepts all small businesses need to be concerning.

As we’ve…


Marketing for Small Business (Part 2)

As we were saying in our last blog, (click here if you haven’t yet read it), we’re are discussing the 3 main marketing concepts all small businesses need to be concerned with.

Now, in order for your branding to be effective, you have to have your name out there; which brings me to my next point-

Visibility

The…


Marketing for Small Business (Part 1)

We deal with our fair share of different clients at iM Image Marketing, ranging from start up businesses who need help branding for the first time to valley staples taking a deeper look into their online presence.

Regardless, it is fair to say that we understand small business marketing at its core, and the unique challenges that they (we) face.

With…


Your Business Card - Your Company's Most Visible Asset

Your business card is the front line in your company's identity. It's the first thing you hand a potential client, it's the thing they will keep the longest, and it's the thing you always need to have on hand. So what makes for a good business card? There are a dizzying array of options out there. Let's talk about a few characteristics.

There are several paper options available. Most…


What Is Your Brand Identity?

Your brand identity is the collection of the colors, shapes, and general look and feel of all your marketing material. This should be congruent across the board.

Often when people think of an identity package, they think of the business card, letterhead, and mailing envelopes. While this is correct, there is much more to it than that. What about your signage, your shirt, your website, and…


Creating your 2017 Marketing Plan

Greetings and welcome to 2017! Here's hoping your year went well and things are on the upswing. If you haven't already, it's time to put a plan together for your 2017 marketing. Any successful person will tell you that their success didn't happen by accident. It took a clearly defined business and marketing strategy and a lot of hard work to get where they are. Let's take a look at some ways to…


5 Tools Everyone in Marketing Should Use

A marketer’s job is never done. At iM, we are constantly working to stay on top of the marketing world to provide our clients with the best services to make their companies grow.


Why You Need To Keep Marketing While You're Busy

We know that there are times when you just feel so busy you'll never get caught up. This isn't the blog to let you know how to handle that. We have those too though. This is the blog post that looks at why you need to keep marketing, even when you don't feel like you can possibly take on any more business. If the world's largest companies, like Wal-Mart, McDonalds,…


iM Image Marketing

iM Image Marketing is a full service marketing and design agency located in Canfield, Ohio. We offer a number of services, including marketing consulting, web design, print design, printing service, brand management, and social media maintenance.

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