iM Image Marketing Blog

Marketing for Small Business (Part 3)

As we were saying in our last blog, (click here if you haven’t yet read it part one or part two), we’re are discussing the 3 main marketing concepts all small businesses need to be concerning.

As we’ve…


Spring Clean Your Business

Spring is here, the birds are chirping, grass is visible, flowers blooming. It's time to put the screen windows back in, start cleaning up the garage and landscaping, and all that fun stuff. What about your business? Any spring cleaning to do there? If you're anything like the majority of business owners, there's plenty you can do to improve your business, without a lot of effort. Let's take a step…


Business Card Dos and Don'ts

In a previous post, we talked about some of the options for creating your business card, including paper types, color, and more. We will now spend a little time talking about what you should do when you actually get your card made, and what you do with it afterward.

Do

- Get them professionally printed. There is an obvious difference between a professionally printed…


6 Ways to Work ON Your Business, not IN it

Too often, we all get bogged down with the daily tasks, interruptions, emergencies, and fires that need put out in your working lives. This not only saps our energy, but makes us less productive and less effective in the long run. Here are six ways to take back some of that lost time and energy and start achieving the growth your business needs.

Here are 6 ways to work on your business,…


The One Piece of Information You Need to Include on Everything

As a business owner, you need to include your website on every promotional item you have. This means your business cards, letterhead, flyers, brochures, pens, keychains, note pads, signage and whatever else you can think of.

Why?

In this day and age, when people look for more information on anything, or anyone, they go online. According to


Creating your 2017 Marketing Plan

Greetings and welcome to 2017! Here's hoping your year went well and things are on the upswing. If you haven't already, it's time to put a plan together for your 2017 marketing. Any successful person will tell you that their success didn't happen by accident. It took a clearly defined business and marketing strategy and a lot of hard work to get where they are. Let's take a look at some ways to…


5 Mistakes Entrepreneurs Make

Lacking a clear vision

A successful entrepreneur understands what they want their business to be, in the future, and what they want it to do for them, before they start. This enables them to create a plan with absolute clarity to help them reach their goals. Setting goals is part of having a clear vision. Too many would-be entrepreneurs start a business with an idea of being their own…


Why You Need To Keep Marketing While You're Busy

We know that there are times when you just feel so busy you'll never get caught up. This isn't the blog to let you know how to handle that. We have those too though. This is the blog post that looks at why you need to keep marketing, even when you don't feel like you can possibly take on any more business. If the world's largest companies, like Wal-Mart, McDonalds,…


Lessons learned from a trip to California

About two years ago, I attended the International BNI® Conference in Long Beach California.  I spent a week there in director's training and several other breakout sessions and keynotes.  While I learned a lot about how to grow BNI®, and to do BNI® better, I also jotted down some other lessons I wanted to share with you.

- All highly successful people read... a lot.  Quite…


5 Reasons Your Business Needs a Blog

We hear a lot these days about the importance of social media, blogging, and the like.  Let's look at a few reasons why a business should have a blog on their website.

1. It gives people a reason to visit your website.  

If you maintain a blog, the new posts give people a reason to visit your site repeatedly.  While they are there, they may browse around and learn about some of…


iM Image Marketing

iM Image Marketing is a full service marketing and design agency located in Canfield, Ohio. We offer a number of services, including marketing consulting, web design, print design, printing service, brand management, and social media maintenance.

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