iM Image Marketing Blog

Your Business Card - Your Company's Most Visible Asset

Your business card is the front line in your company's identity. It's the first thing you hand a potential client, it's the thing they will keep the longest, and it's the thing you always need to have on hand. So what makes for a good business card? There are a dizzying array of options out there. Let's talk about a few characteristics.

There are several paper options available. Most…


Finding the balance between personal and business in social media

Let's start with the simple stuff. Use LinkedIn solely for business related posts. Keep pictures of the kids, political rants, or crazy weekend activities off there. It was meant for business and business alone, and it's best to keep it that way. Not only could you lose clients and potential clients now, but you may jeopardize future career opportunities. Companies often look for new employees via…


What Is Your Brand Identity?

Your brand identity is the collection of the colors, shapes, and general look and feel of all your marketing material. This should be congruent across the board.

Often when people think of an identity package, they think of the business card, letterhead, and mailing envelopes. While this is correct, there is much more to it than that. What about your signage, your shirt, your website, and…


Anatomy of a Search Result

So you want to be at the top of Google? Think you can just put up a great website filled with keywords and the magic will just happen? Nope. You need a systematic, well-rounded approach. Let's take a look at a real life Google search. I live in Boardman, Ohio, and let's say for example I'm looking for a chiropractor nearby. I would then search for something along the lines of "chiropractor boardman…


7 Ways To Improve Your Time Management

In today's digital age, we are often overwhelmed with information and interruptions. We are constantly bombarded by email, phone calls, text messages, tweets, Facebook updates, and drop in visitors. We, as business people, tend to struggle just to keep up.

Your time is your most valuable asset. Here are a few tips you can use to maximize your time and take control of your life.

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Every Door Direct Mail

The US Postal Service has a service we have been using a lot of over the past year called Every Door Direct Mail (EDDM). EDDM allows for a company to saturate a specified neighborhood or zip code with postcards very inexpensively. We feel this is an excellent advertising medium for many businesses because a person cannot get from your mailbox to a trash can without reading it. You can be sure that…


Rules Entrepreneurs Live By

As a business owner, the best way to ensure your success and the success of your company is to learn from those that have gone before you. The more you study successful people the more you will see trends that start to pop up. Entrepreneurship isn't for everyone, but for those that take on the challenge, work hard, and learn from others, it can pay huge dividends. We've compiled some of these lessons…


Creating your 2017 Marketing Plan

Greetings and welcome to 2017! Here's hoping your year went well and things are on the upswing. If you haven't already, it's time to put a plan together for your 2017 marketing. Any successful person will tell you that their success didn't happen by accident. It took a clearly defined business and marketing strategy and a lot of hard work to get where they are. Let's take a look at some ways to…


2016 Year-End Wrap Up

It’s the end of the year, you know what that means? We’re looking back on 2016 and planning ahead for 2017. We also want your feedback! Check out what we’ve been up to this year.


3 Reasons To Take Your Web Presence More Seriously

In this day and age, technology is at our fingertips. Therefore, more so than ever, having a business website and business-affiliated social media accounts are essential to the success of your business. However, understandably, not every owner of a business has the time to keep updated and tech savery while running their empire. Here at iM Image Marketing, we understand the importance of taking…


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  • iM Image Marketing

    iM Image Marketing is a full service marketing and design agency located in Canfield, Ohio. We offer a number of services, including marketing consulting, web design, print design, printing service, brand management, and social media maintenance.

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