Own 2019 Like You Own Your Business
Is your business right now where you wanted it to be this time last year? Regardless of your answer, now is the time to define what your business will look like this time next year. What are you doing in 2019 with your business? Part of your plan might include marketing as a budget line item, but did you know you can make a strategic plan specifically for your marketing? Here are five steps to making 2019 take your business to the next level.
- Ensure your business goals and identity are integrated into your branding. You’ve developed a long-range plan that involves shorter-term goals. You probably have income targets, customer quantity targets, sales goals, and methods for developing your product(s). You know who you are, what you offer, and how you offer it. The key, then, is to pile all of that into a consistent, recognizable, and relatable brand. Consider, for example, what the Nike swoosh immediately brings to your mind.
- Start from where you are. This seems obvious, but many people make the mistake of trying to start from where they want to be rather than where they currently are. Take a realistic assessment of your customer base, social media presence, sales, community awareness, and available resources. Work from here to set your measurable goals for the coming year.
- Specify the results you want to have next December. Based on where you are right now, move the markers realistically to a positive point. How many new social media followers do you want in 2019? How much will your sales increase? Among what community demographics do you want to expand your presence? What elements make up your bottom line and what increase do you want to see in them? You get the idea.
- Make the calendar work for you, not against you. First, look at the holidays over the next year. Do any of these connect with the plans you made in steps 1-3? Can your business capitalize on Valentine’s Day, President’s Day, 4th of July, etc.? Competition might likely be stiff on those special days, so look at other dates that might be significant to your specific business- special school days or events or seasonal changes like the first day of Spring, Summer, Fall. Maybe your company can make great strides in conjunction with community festivals and events; planning these events out on your marketing calendar is a necessity to managing and achieving your goals effectively.
- Stay focused but be flexible. An adage states to keep your goals in concrete and your plans in sand. The objectives you set for this time next year need to stay immovable and solid. How you get there during the year will likely need to be adjusted. Also keep in mind that new, unexpected opportunities will crop up and you will need to seize them a.s.a.p. Your support team at iM Image Marketing will help you negotiate the changes while helping you hit your targets.
With these steps and a consultation with iM Image Marketing, you will navigate through the coming year like a pro leading the pack of your competitors. The good old days are yet to be lived, and this can be your best year yet. Don't let events and circumstances throughout the year run your business. Let your vision run your business so that you own the year.
- Own 2019 Like You Own Your Business
- I Have a Good Business, Why Should I Worry about Branding?
- Marketing for Small Business (Part 3)
- Spring Clean Your Business
- Marketing for Small Business (Part 2)
- Marketing for Small Business (Part 1)
- Business Card Dos and Don'ts
- 6 Ways to Work ON Your Business, not IN it
- The One Piece of Information You Need to Include on Everything
- 5 Mistakes people make in logo design