The 5 Cs of Hiring Social Media Managers
You’re running your business every day to the best of your ability. You make sure your customers are taken care of, but it can be hard to make time to take care of your company at the same time. Don’t worry, we all do it. We get so focused on taking care of business that we forget to take care of ourselves. The solution? Outsource it.
There are many companies out there, iM included, that will take care of your social media presence for you. Among the many benefits of outsourcing to a Social Media Manager is peace of mind. You’ll no longer have to worry about getting your name out there! If we haven’t sold you yet, check out our 5 Cs of hiring a social media manager:
Cost: Costs are always on a business owner’s mind. You have to find the perfect balance between what you need and what your finances can afford. When it comes to hiring a social media manager, you have to weigh your options. Do you want to take time out of your busy day to make time for managing your own social media? That could end up costing you quite a bit. You can also look into hiring an in-house manager, but that can cost you a fortune too. Our solution is to hire an agency like iM to take care of it for you. We offer low-cost monthly fees that not only save you time and energy but make you money instead of costing you money.
Consistency: Staying on top of your social media can be hard. The different platforms are constantly changing, and it’s a social media manager’s job to know when to change and how to keep your image consistent when doing it. When you hire a social media manager, you know all of your messages, images, and offers will be the same throughout all of the channels.
Content: A social media manager makes the time to come up with content to be posting all of the time. At iM, we have someone to set up weeks of content at one time. It can be added to if there is a special or news, but for the most part, it’s already done. We’re pros at setting up content and knowing what works best for which audience, so we can create graphics, posts, tweets, and blog posts quickly and efficiently. There’s no more wondering what you should post, or if it’s appropriate to post a picture of a kitten riding a bike (...when is it not appropriate, ha!).
Conversion: This is where it gets good. When you have a consistent and constant message over all of your channels, your name recognition goes through the roof. When people know your name, sales go up. When people see that you care about the reviews and comments of your customers, they are more likely to buy from you. Statistically, 53% of Americans who follow a brand on a social channel are loyal to that brand.
Commitment: When we take on a new client, we are committed to making them grow to their potential. It’s our job to make you successful because that makes us successful. A good agency will be there to post for you day and night, respond to reviews and criticisms at 4 a.m., and know exactly how your posts are doing with your customers. At iM, we are committed to the work we do and to the people that make it possible.
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