Why You Need To Keep Marketing While You're Busy
We know that there are times when you just feel so busy you'll never get caught up. This isn't the blog to let you know how to handle that. We have those too though. This is the blog post that looks at why you need to keep marketing, even when you don't feel like you can possibly take on any more business. If the world's largest companies, like Wal-Mart, McDonalds, and Pepsi keep marketing, don't you think there's something to it?
You need to keep the pipeline full. Keeping consistent with your marketing message helps to keep a steady stream of prospects in your funnel. Some of these will come through sooner, and some later, but as soon as you start letting the number of prospects dwindle, you have to work twice as hard to fill it back up. Maintaining this consistency will help to prevent the feast and famine that many businesses experience.
Repetition in your marketing message. It's been said that a prospect needs to see the same message 6 to 7 times before they will buy from you. While you're too busy to take on the new client, they could be seeing your message times 1 through 5, and be ready to buy when you're able to take them on.
Get more of the business you want, and less of the business you don't. As someone that already has a steady stream of clients coming to their door, you have the luxury of being able to tailor your message to attract the type of clients that will be most lucrative for you.
Practice man, practice. Just like playing a sport or an instrument, marketing is a skill that you need to practice to get better at it. What better way to practice than by growing your business?
Build up demand so you can raise your prices. The simple economics of supply and demand dictate that the when demand for your product or services outpaces the available supply, prices go up in order to equalize things. How can that be bad for business?
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