10 Ways To Improve Your Search Rankings
If you have a website, one of your primary goals is to get people to find it. There's a lot that goes into this, both in the initial set up and on an ongoing basis. Even if you aren't the web designer, there are things you can do as a business owner to bump up the probability of being found.
Use internet listing directories to your advantage. There are more than 100 internet directories that list your company. These companies get your information wherever they can, and sometimes it's accurate, but sometimes it's not. Ensuring that your company information is complete, correct, and consistent at all of these directories helps tell search engines you're a reputable company, creates links back to your site, and gives you more opportunity to show up on page one. You can do this manually, or by using a data aggregator, or a combination of the two (We do a combination).
Join your local Chamber of Commerce. The local chambers of commerce offer a lot of opportunities for networking, events, and often a backlink to your website. In the Youngstown Ohio area, visit regionalchamber.com for our local Chamber.
Join business networking groups. This is a very effective form of growing your business. These groups allow you to grow strong business relationships with like-minded people, receive referrals, and often can provide another reputable backlink to your website. We are members of two BNI chapters, visit bni-ohio.com for information.
Create an event, and use an event listing service to promote it. There are quite a few services out there that you can use to publicize an event and manage RSVPs. These carry good weight in search rankings, and can provide more links to your website. Check out Facebook Events, Eventbrite, and Meetup.
Sponsor a local charity or a scholarship. We recommend sponsoring a charity or cause that you genuinely care about, but be aware that if they have a “sponsors” page on their website, it can link back to yours, which helps your SEO.
Get local press. We are a big fan of sending out press releases whenever you do something noteworthy. This can be adding an employee, moving your business, expansion, a community event, or any number of other things. The news media loves to run positive press about anything, especially here in Youngstown, Ohio. Often, the news companies will also include a version on their website. If they include a link to your website, that is weighted very strongly as a reputable backlink.
Participate in local events. This can be job fairs, trade shows, or any other community event that lets you set up a vendor table. Many times, the people running these events will put together a list of participants. If they include a link to your website, it gives you a little extra boost.
Get listed with your local suppliers and business partners. Build relationships with the companies you do business with locally, and exchange links with them. Not only are these more links to your site, but you can build off each others credibility, and gain additional customers from your business partners' web traffic.
Get listed on location-based check-in services. Google and Bing put pretty hefty weight on things such as Foursquare, Facebook Local, and Yelp. Make sure people can check in at your business. The benefits are numerous.
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